Kia America expands exclusive partnership with the NBA. Kia America and the National Basketball Association (NBA) today announced the multiyear extension of their exclusive marketing partnership, tipping off the 15th season of the relationship between the league and the automaker. As the Official Automotive Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA G League, Kia’s presence will continue to grow across the leagues’ performance awards and marquee events.